Bring the Finder's Fee
Into the 21st Century
The Key To Being A Great Finder or Referrer?
Put Yourself In The Middle Through "Unique Value Added"
The "finder's fee" is a time-proven business practice. From the days of ancient Rome to the go-go pace of modern-day Hollywood (and all kinds of business), the right intermediary at the right place at the right time can make millions of dollars.
Hopefully, you're not that ambitious. At least not yet!
But it is very possible to earn significant "referral income" through a "Theme-Based Content Site"... a site that delivers excellent information about in-demand topics related to a theme that is, in turn, related to the business activities of others.
(Note: We will use "finder's fee" and "referral income" interchangeably during this discussion.)
Add Unique Value
So what is the "magic" to becoming the needed intermediary in any deal, no matter how big or small? Deliver to each party what the other does not have. How does one use the Net to do that?
Add the unique value that connects the Web surfer to the business person.
Web surfers search for information, for solutions. Small businesses, especially offline local ones, do not yet understand this fundamental online behavior. Even when they do, they are often too busy to provide what people really want in a Web site... valuable content.
The "Info-Gap" Between Surfers And Businesses
Opens Powerful Opportunities
For example, suppose you know a lot about the Caribbean island of Anguilla. There are so many local businesses (ex., real estate agents, rental car companies, villas & hotels, boat charters) who do not have the time or inclination to do what you are about to do...
Use a natural, powerful process, C
T
P
M, to build a wonderful, passion-driven site with content that Web surfers will find when searching for Anguilla-related words at the search engines.
How Does That Make You The Key Intermediary?
It's not nearly as complicated as it may sound. Let's trace the steps of how to make yourself an indispensable part of getting business done...
- Your theme-based content attracts high volumes of targeted visitors (i.e., potential customers).
- Your site's content credentializes you in the eyes of your prospective new customers.
- Your e-zine (electronic newsletter) builds more and more trust.
- You recommend a business or service.
- You get paid for the lead or sale that results.
Why is your traffic so targeted? Because your visitors were specifically searching for "Anguilla" or "Anguilla villas" and so forth. So they arrive at your site interested. And then, your valuable, original information PREsells -- it earns trust and respect, building your "Brand of One."
That puts you in the driver's seat.
Bottom Line? Loads Of Valuable Leads!
It's time for the last step.
There is an excellent chance that many of those PREsold visitors will be in the market for the related business(es) that you recommend (ex., best hotels to stay at, how to buy real estate, etc.).
Naturally, you research and verify which businesses provide excellent products and/or services. That's all part of the value-added service included in your recommendations. And, of course, your reputation is on the line -- If you make bad recommendations, your name will soon be mud.
All set? Traffic coming in? PREsold? Businesses ready at the other end? Terrific! Create the leads by connecting the dots. And best of all...
You remain in total control because you own the traffic.
"How Do I Get Paid?"
Depending on the nature of your Web site, this model can generate hundreds of thousands of dollars. You can earn income in many ways...
- pay-per-sale commission -- you earn a commission for each sale
- pay-per-sale profit -- you earn a profit if you structure this as a resale
- pay-per-lead -- you make a fee for each person who sends an inquiry
- pay-per-click -- each click to a company's Web site generates income
- pay-per-month -- a straight monthly fee
Site Build It! shows you how (and when) to accomplish each of these. However you collect, the key is to generate revenue from your niche-oriented content by putting yourself in the middle.
And you can add many additional monetization methods, as we'll see in just a moment.
How easy is this? How "do-able"?
Let's continue with Anguilla...
This is a real-life example of a teenaged girl who runs anguilla-beaches.com, another successful Site Build It! ("SBI!") site. She creates excellent content about her favorite Caribbean island.
The site explores her family's top spots and takes visitors on adventures, all from the unique through-the-eyes perspective of a teenager. She has built a tremendous following.
She earns most of her income through referrals, supplemented by Google advertising, affiliate programs and sale of a few products. And her referral system is very simple...
She uses Form Build It! (part of Site Build It!'s comprehensive suite of tools) to create a variety of customized forms inviting visitors to contact several local businesses.
For example, here is an income-earning page that refers visitors to the family's trusted real estate agent (note, too, the Google ads on this page... a second monetization method on the same page!).
As a result of these referrals, she has earned thousands of dollars from villa sales and rentals. She generates substantial extra income by referring visitors for car rentals, boat charters, inns and so forth.
Now... Put Yourself In The Middle
The majority of small businesses are still offline... tens of millions of thriving local businesses. Even if they have a Web site, they get no traffic. They would be delighted to pay you for targeted referrals... for your traffic!
Combining SBI!'s targeted traffic and Form Build It! is a powerful way to build referral income, also known as finder's fees. And remember... since you own your traffic, you remain in control. And you can add other sources of monetization to diversify and grow your revenues.
Net Result? Put Yourself In The Middle
Put Targeted Buyers & Sellers Together...
Retain Control, Because You Own The Traffic
Your evergrowing, targeted-niche traffic has great value for quality merchants who don't have your "reach" or your "clout" with an Internet audience. And, on the other hand, your visitors and subscribers value your opinions and recommendations.
It's a simple matter of putting the two together and making referral fee arrangements... everyone wins! SBI! brings the age-old "finder's fee" roaring into the 21st century.
Try it and see for yourself...
Take SBI! home for a "No Risk Test Drive."
Using SBI! is the best way to experience its power and depth... AT NO RISK.
You'll soon have a site that attracts warm, willing-to-buy visitors...
YOUR visitors. And then... YOUR referrals.
You have a future to gain, a past (i.e., knowledge) to convert into income, and absolutely nothing to lose.
"Venture nothing, and life is less than it should be."
Malcolm Forbes (1919-1990)
Take advantage of our Money-Back Satisfaction & Success Guarantee.
Use it to convert your purchase into a
"no risk take-it-home-for-a-test-drive" trial.
In other words...
Purchase and then decide.
